Online PR enables you to build brand awareness online and drive traffic to your
site via the writing, submitting and monitoring of news releases to PR and news
hubs across the internet. Unlike traditional PR, you pay a small submission fee
for each release to be uploaded and track where the release has spread to around
the internet.
Reputation Management, on the other hand, enables you to monitor, and respond swiftly
to, anything that is being said about your brand or services on the internet.
Why do I need Online PR or Reputation Management?
One of the key advantages of Online PR is that, used correctly, it can provide instant
brand exposure at a very low cost. PR by its very nature can also help you to educate
your audience and gain credibility and authority in your sector. PR is seen very
much as being written by a third party, whereas the same message put across in any
form of advertising can easily be dismissed as 'direct propoganda'.
In terms of building your awareness, the Further team has a proven track record
in promoting clients via the proliferation of general and sector-specific online
news services.
Just like any decent PR agency, we have professional writers in-house to create
the news releases to get you noticed on the sites that matter. However, don't think
we're out to take your PR agency's place. Quite the contrary. We are more than happy
working with an existing PR facility whether in-house or external.
After all, chances are you are creating Press Releases which go out to the offline
media now, so you already have the ingredients for mass exposure online sitting
on your desktop. It's just that you are not yet exploiting the online media to the
full. Which is where we can really help. Every piece of news Further upload online
is measured, tracked and reported on so you know exactly what you are gaining for
your budget.
Reputation Management, however, is quite different.
Research continually shows that any negative publicity about your brand that is
published online should be responded to by your company as soon as possible to avoid
harm to your reputation and in turn, sales. Even if the criticism is valid and you
have made a mistake, it is far better to 'hold your hands up' on the same forum,
blog or news site than simply bury your head in the corporate sand hoping it will
quickly go away. Offline it might, but online it can just snowball. It needs to
be dealt with swiftly and professionally.
Further's bespoke Reputation Management system has been developed in-house to do
just that. For a modest monthly fee, we can monitor stories, features, comments
about your brand or services which appear online on a daily basis. That way, you
can be alerted to any problematical issues as and when they arise. You may be a
direct client. You may be a PR agency looking to offer this service to your client
list. Either way, we'd be pleased to give you a full presentation.
Is Online PR or Reputation Management right
for my business?
As can be seen by the growing trend towards this sector, both Online PR and Reputation
Management offer low cost ways to achieve quite different objectives. They are both
very effective tools for managing your brand rather than driving high volumes of
traffic to your site.
Interested in this service? Please call the Business
Development team on 01603 878240 or email [email protected]