Zenith Staybrite brightens Furthers day.
21:09 on Wed, 6 Jul 2011 | 0 Comments
One of the UK’s biggest names in windows, doors and conservatories, Zenith Staybrite has just appointed Further to manage both its paid and organic search business.
The decision follows a recent four way competitive pitch, and will see Further teaming up with Norwich and London based agency Balloon Dog to provide a full integrated service for Zenith Staybrite.
As Further’s Strategy Director Rob Welsby explains, “we are really looking forward to working with the Zenith Staybrite team. They have clear aims and objectives that we are confident we can deliver to in what is one of the most competitive marketplaces of all. Zenith are a long established brand in the sector with a strong reputation and we believe there is a great deal of opportunity for them to develop, especially via online channels.”
“Throughout the pitch process, I was impressed by the sheer passion and professionalism of the Further team involved.” said Zenith Staybrite National Marketing Manager, Louise Marshall. “They very swiftly gained an understanding of our business, demonstrating the scope we have to move forward with both clarity and honesty. In my view, the combination of Further's specialist skills online with Balloon Dog's strategic creative approach gives us the best of both worlds and is exactly what we require right now.”
Zenith Staybrite adds to Further’s growing credentials in the home interest space joining the likes of other market-leading brands flooringsupplies.co.uk and Pine Solutions on the client list.