Unbelievable piece of work for Robinsons
09:56 on Wed, 11 Aug 2010 | 0 Comments
Robinsons VW recently appointed Further to help the company promote the 'unbelievable value' offers that are now available on the Golf, Polo and Fox models.
Further created a number of microsite campaign concepts to fit the 'unbelievable' brief, recommending the creative
'hummingbird' approach which the client selected to not only use for the campaign site, but which would form the basis of the offline advertising too.
The site itself, which compares the current prices of the VW models with their rivals, was produced in-house within three weeks by Further's award-winning design and development team. Traffic will be driven to the site via a combination of Paid Search and offline media including press and radio.
Take a look at the new campaign microsite at www.comparethevalue.com
If your next online campaign requires a more creative strategy, then talk to Louisa Mann on 01603 878240, and discover what a difference Further's approach can make to your end result.