Social slot earns plaudits at CIM Digital Conference.
10:51 on Fri, 16 Jul 2010 | 0 Comments
Further took to the stage once again last week when Mark delivered a highly-praised ‘Social Media’ presentation at the Chartered Institute of Marketing’s Cambridge Digital Marketing Conference which took place at Duxford Imperial War Museum.
Entitled ‘I like this’, the 30 minute slot by Further’s Head of Search was rated by the marketing-savvy audience as one of their favourites of the event – on a day which saw presentations from leading industry experts from the likes of NMA, Google, AdMob and Microsoft.
As Social Media is subject to discussion and debate within marketing departments across globe – some for, but many against, it was appropriate that Mark started the presentation with ‘Why you should care about about social media’ dispelling a number of myths and clouded thinking along the way. This was then followed by a few warnings on how ‘not’ to use social media before finishing with a whistlestop guide to building a social media campaign.
Philip Preston, Regional Director for the CIM was delighted with the response to this year’s speakers. “ It was important to have Further at the Conference as we really needed a common sense approach to social media that the audience could learn from and engage with” he commented afterwards “judging by the speaker ratings, the twitter feedback and the compliments he received during the day, Mark was a very popular speaker on a very important current topic.”
For details of future Chartered Institute of Marketing events in the East of England region , please visit www.cim.co.uk/eastofengland. For details of other CIM national and regional events or information on the range of services offered by the Institute go to www.cim.co.uk