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Mazda appoints Further for search.

17:24 on Tue, 30 Mar 2010 | 0 Comments

Mazda UK has contracted Further to provide SEO on its dealer websites through mazda.co.uk

The Further team will be providing consultancy, strategy and ongoing link-building to the site to push organic search traffic to the car manufacturer’s vast network of UK dealers.

As Further’s Technical Director Joe Gass explains, “we’re naturally delighted to be working with such a great brand as Mazda, and we know we can make a huge difference to their business in terms of supplying official dealers with greater volumes of enquiries from search.“

“The first stage has been working in conjunction with Mazda’s European digital agency to enable the restructuring of the dealer network part of UK site for search visibility.

Beyond this we’ll be implementing a long term SEO strategy aimed at continually increasing Mazda’s share of organic search.”

Clare Marston, the Mazda Communications Co-ordinator responsible for heading up the project commented “From the very first presentation meeting, we have been really impressed with Further’s strategic thinking and understanding of our objectives. Of course, it is very early days, but we are looking forward to seeing what the team can achieve for us over the next nine months and deliver ROI.”

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