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Massive Jacko SEO feat ends in tragedy

12:15 on Wed, 8 Jul 2009 | 0 Comments

The recent death of the 'King of Pop' Michael Jackson has shook the world, demonstrating just how huge he had become during his four decades as a top level performer. He had also sold some 800,000 tickets for the forthcoming series of gigs at the O2 arena.

For the team at Further, and our client London-based viagogo, the bad news was a double shocker - as only two weeks earlier, we had been celebrating getting the client to No.1 on Google UK for the most competitive of key terms - "Michael Jackson tickets".

As SEO Manager at Further Chris Gedge pointed out " to get to position 1 in the natural listings for the one term that all ticket companies worldwide were fighting over at that time, many with vast SEO budgets, was a terrific achievement. Sadly the O2 performances so many were looking forward to will now never take place. All tickets purchased through viagogo will be refunded directly to fans and they'll be in touch with everyone in due course."




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