Magazines site launches as Christmas gift shopping starts.
16:32 on Thu, 12 Nov 2009 | 1 Comment
This week saw the launch of our latest site build, that of www.subscriptionsave.co.uk
The new site has been created as part of a strategy to sell subscriptions to the leading monthly magazines of Archant, the UK's no.1 independent publisher of regional and specialist interest magazines.
As the site name suggests,www.subscriptionsave.co.uk will provide visitors with the very best subscription offer available on their favourite magazines, which they can select and purchase online via credit or debit card.
For the first phase of marketing, Further will be employing Paid Search to drive targeted traffic, while offline visitors will be attracted to the site by a campaign across Archant's own newspaper and magazine titles.
Titles available on the site include market-leading monthlies such as Photography Monthly, Professional Photographer, Sport Diver, Pilot, Canal Boat, France, Living France and French Property News, as well as
Archant's total portfolio of county lifestyle magazines.
As Joe Gass, Further's Technical Director commented, " we have worked to a tight timescale in order to get the site live in time for the Christmas season, the busiest season for gift subscriptions. The site, which has been designed and built with maximum search visibility in mind, also integrates with the back-end ordering system of CDS Global, Archant's subscription fulfillment provider, to give a seamless solution. "
"This new site enables us to finally go head to head with the other multi-subscription portals" says James Parfitt, Archant's Web Manager responsible for the project. "We're really pleased with the end result, it looks good, it is easy for customers to use and has been built to allow us the flexibility to sell an unlimited number of titles."
Take a look at the site at www.subscriptionsave.co.uk now. Who knows, you may just find a perfect Christmas gift you hadn't even considered?