Just one month in, Expedia starts to fly
00:00 on Fri, 20 Jun 2008 | 0 Comments
Further's recent appointment to provide online marketing for one of the world's top travel brands, Expedia.co.uk, appears to have got off to a very positive start.
That was the view of Andrew Smith, Search Engine Specialist at Expedia.co.uk, following the review of the first month's activity held in London last week.
"From day one we have been impressed with Further but the proof is always in the the traffic and the search engines," he commented. "It is early days, but so far we have been delighted by the progress. They have helped us to achieve some significant gains in a very short space of time - something which is never easy in such a competitive sector."
Further's Online Marketing Manager, Mark Cook, was confident that the early progress can be maintained on competitive terms such as "hotels in New York" and built upon. As he explained, "this is just the start, we believe our strategy will add massive value to Expedia.co.uk as it looks to gain that vital edge over the other major players in the online travel market."