Helping Jim's to grow in the UK.
00:00 on Tue, 17 Mar 2009 | 0 Comments
Further has been appointed to provide search and social media marketing for Jim’s Mowing, the largest mowing and gardening franchise in the world.
Jim’s may not be a household name here in the UK right now, but over in Australia New Zealand and Canada it is a brand known to everyone as the ‘franchise’ business covering all sectors from cleaning to gardening.
Further has been appointed to help grow the UK gardening franchise business by carrying out a mix of search and social media marketing, starting immediately with the creation of a dedicated campaign microsite to which all online and offline franchise enquiries will be pushed.
As Further’s Senior Search Consultant on the project, Rob Welsby, “Jim’s is an ambitious company with ambitious targets for UK growth over the next 12 months – and there is no reason to believe such targets cannot be achieved – after all ,we here in the UK are known for our love of gardens and gardening.
“Working alongside the PR and Press activity, our task is to find those who would possibly consider taking on a garden franchise as a new career and deliver them to the microsite to find out more and request an information pack. We will be employing SEO, PPC, online directories and social communities to promote the message.”
Jim's Mowing is one of six new business wins Further has signed in the past month.