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Happy New Year from Further

09:32 on Tue, 4 Jan 2011 | 0 Comments

The team at Further would like to wish all clients. suppliers, friends and website visitors a very Happy New Year.

Despite all the doom and gloom being forecast across the media (what's new?), we believe that 2011 could be a very exciting one for Further and its clients after a 2010 which stuttered along with far more caution in the air than we had all hoped.

Nonetheless, 2010 was another year of steady, if not spectacular, growth here at Further, with a number of fantastic new clients joining us, especially from the online retailing sector. 

It was also the year in which Further became recognised as a leading search player nationally for the first time, having been ranked as the 25th largest search agency in the NMA Leading Search Agencies List (9th largest for SEO only). It was also a great feeling to be nominated as a finalist at the industry Oscars, the NMA Effective Awards, at the first time of entering.

The year also saw Further established as an authority in search, with key members of the search team being asked to speak at a number of national and regional conferences, with rave reviews and invitations to repeat the exercise in 2011.

In the search marketing arena, there is still so much scepticism when clients consider a new agency - often having been bitten by their previous one - that our proven case studies in online retail provided an excellent trust base from which to gain these new brands.

At the end of the day, there is nothing more convincing than real, client approved, return on investment figures which demonstrate the power of search to perspective clients, so thanks to all those clients who kindly gave us permission to use their case studies, it is much appreciated.

Indeed, online retail will feature highly on Further's agenda for 2011, with a number of Further-built and marketed eCommerce sites having gone live towards the end of the year - and others planned to launch very soon - spanning sectors as diverse as children's games to country clothing, jewellery to roof windows.

For any business in online retail, we will be providing a complete strategy-to-site-to-search-to-sale service, in short, becoming the complete one-stop-boutique for eCommerce success, supported by ROI stats which demonstrate client returns of up to 2,500% from search marketing.

Of course, one of the key developments we noticed during 2010 was the rise of social media, with the industry seeing clients demanding social media, often without knowing exactly what it was they should be doing - or the effect it could have on ROI, not to mention their own in-house resources to handle the ongoing management of it.

2010 was the year that search and social media become closer and we will increasingly see both featured in more holistic client campaigns as we move through 2011 and beyond. Oh, and don't dismiss the power of mobile, despite being touted as the new big thing for the past five years,it is finally coming to fruition.  The new iphone and android platforms are indeed making mobile browsing and mobile commerce a reality. The latest IAB UK usage stats demonstrate a phenomenal growth - and this is an area which is only going to get stronger. So maybe it is time to consider that dedicated mobile site or app, created by Further of course!

So you get the picture? With all these new opportunities to gain market share and lower your cost per sale, it's an exciting time to be a client, or an agency. And that's just the tip of the iceberg.

What else have we got up our sleeves for 2011 here at Further? Well, that would be giving it away! You'll just have to watch this space for some exciting developments.

Have a good one!



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