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Great start, let's all stay positive!

11:01 on Wed, 30 Mar 2011 | 0 Comments

After the sometimes frustrating stop-start year that was 2010, there seems to be a buzz about 2011 so far here at Further, for a number of reasons.

Much of the new business work put in at the tail end of 2010 is now coming to fruition, with new client projects starting for, amongst others, Ochre House, Premier Events, Sunsquare, LEV Bikes, UEA, Theatre Royal, Robinsons Group and Miss Shoes.

Meanwhile, on the back of strong search marketing results, a number of existing clients including Richardsons Group, Acteon and Bikesure have expanded their campaigns for 2011 already -  and it is good to see a few looking for us to start integrating social media into their marketing mix.

1st March saw retailers packing out the 100 seater Forum Curve auditorium at 7.30am on a cold morning for our first regional 'More Profitable Online Retailing' Seminar - from which the response has been very exciting. The challenge for retailers and the move towards multi-channel retailing has certainly caused much debate and thirst for trusted advice.

Hopefully, with our growing track record in this arena, supported by our own high-converting eCommerce solution, Further will continue to be the team to provide it for those who wish to follow the best practice route to more profits.

And that's just the start of it. There's a lot to be bullish about right now at Further.

Of course, not everything in the garden is rosy on the economic front - far from it - and none of us yet can know or  predict what impact the continuing cuts will have on our businesses as we head through the year. Even if, like us, you are not reliant on public sector clients, the knock-on effect of the economic climate is bound to have a degree of negative impact. For now, however, we have to be positive and think that 2011 will be another year of growth and new potential.

As business gurus so often tell us, 'where's there's a problem, there's always an opportunity' and talking to other growth companies in our region, there is a definite positive momentum which seems to have started building despite the doom and gloom the national media is so eager to broadcast on a day by day basis.

So far, so good. Let's keep the ball rolling and prove them all wrong!

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