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Further to sponsor brand new Tourism award

13:16 on Mon, 16 Aug 2010 | 0 Comments

Online marketing has had a massive effect on travel and leisure bookings and purchases over the past few years - and the significance of online to this sector just keeps on growing year after year.

Further, as a business, helps a number of travel and tourism related companies to reap the benefits that being online can provide; from regionally-based companies like Richardsons Boating Holidays and Economy Car Hire to global giants such as Expedia.

So when the 'Tourism in Norfolk' Awards were looking to introduce a new 'online effectiveness' category to its prestigious and well supported awards programme for 2010, it made ultimate sense for Further to become the inaugural sponsor.

" The 'Online Effectiveness' category will reward and promote those businesses who have used their online presence to best effect, and have measurable results to prove as much" comments Further Director Steve Jaggard. "We want more business owners and marketing directors to realise just how effective, and profitable, a well-defined online marketing strategy can make your brand. No matter whether you are a small start-up with minimal marketing budgets, or a large well known tourism brand, there are without doubt ways of improving your return on advertising investment using online marketing."

"The new award will put those who have embraced online truly, and rightly, in the spotlight as a beacon for others to hopefully follow. We have a fantastic area to promote, we just need to ensure we promote the region and the businesses within it better than all those other locations in the UK who are continually vying for the same tourism pound ".

Other sponsors for the event include Hoseasons, Lloyds TSB, Holiday Inn and organising sponsors, Eastern Daily Press. Entries for all categories for the 2010 event, which takes place on 19th November, are now open at http://services.edp24.co.uk/norfolk/tourism-awards-2010




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