Further shows growth within UK's top ranks
11:19 on Tue, 17 May 2011 | 0 Comments
We were pleased to see that we’d consolidated our position amongst the UK’s top search agencies when the new NMA rankings were released earlier this month.
2010 had been a stop-start year in terms of retainer growth with much caution in the air and the occasional client fee reduction due purely to the economic climate – so it was good to see growth continue here at Further despite the two steps forward, one step back situation.
This is particularly good news, as 2010 was a year in which we had invested heavily in the in-house development and launch of the FurtherCommerce eCom platform which, right now, has a healthy order book.
In addition, 2010 was the year we started to invest in our own data analysis and intelligence product unit with some exciting new innovations in the market to come. Watch this space!
The great thing is that the new business drive we had towards the back end of the year is paying off in this first half of 2011, so we can expect to see our steady growth climbing forward again this year. More integrated strategies combining search with social media are also becoming the norm rather than the exception, so there’s more than a buzz of excitement in the air as the online marketing goalposts change once again, bringing into play our more creative, innovative approaches to marketing problem-solving.
At a time when a number of the long-established dominant forces in the search sector are no doubt suffering more than the more flexible smaller players in terms of income growth and client retention (See Mark’s blog post New Media Age Services Guide for Search Agencies ), Further’s push towards more holistic and measurable KPI-based campaigns is starting to come into its own.
To this end, we have seen no less than nine new clients join the agency in the past three months – and a number of existing clients expand their spends and activity with Further for the forthcoming year having seen impressive ROI from last year’s activity. Now, isn't that the most important thing of all?