Further leave others in wake to grab Richardsons
00:00 on Thu, 29 May 2008 | 0 Comments
Richardson's Group, formerly known as New Horizon Holidays, have appointed Further as its chosen partner for online marketing and PPC management.
As a UK-based boating and self catering holiday company, Richardson's Group recognises the importance of online marketing to support its offline advertising and, following a successful pitch process, Richardson's selected Further because of our “professionalism, expertise and online creativity”.
The contract will involve a strategic online marketing campaign including creative link building, online brand awareness, blogging, online pr and paid search (PPC) management.
Prior to the search work beginning,the Further team have been redesigning aspects of the site to allow for better navigation and conversion.
“We’re really pleased to have landed The Richardson's Group as a client” stated Further Partner Steve Jaggard, “they are forward-thinking, understand the power of online and recognise the potential of search marketing in their sector. We know we can do a good job for them and are really looking forward to getting started.”
You can take a look at the Richardsons site at www.richardsonsgroup.net
Also their holiday village website and their boating holidays website