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Further boosts its ‘paid’ credentials.

16:23 on Fri, 14 Aug 2009 | 0 Comments

With the number of Further clients using paid search as part of their digital strategy at an all-time high, the appointment of PPC expert Nicola Eaton as Paid Search Manager couldn’t have been better timed.

A fashion promotion graduate and dead keen DIYer, Nicola had an excellent grounding at leading digital agencies, CheezeDMG, and latterly, Soup, where she spent five years managing the PPC accounts for the likes of Aviva, Innocent Drinks, Zenith and Weatherseal.

Further co-Founder Steve Jaggard believes this latest appointment is a significant one for the continued growth of Further and its clients. “ Professional PPC specialists with a proven track record like Nicola are a valuable asset to any search agency, but in Nicola we have a qualified marketer too.”

“As the search landscape changes, marketing understanding and thinking will play more and more of a part in creating results-driven campaigns. Having Nicola on board should give any client the reassurance of placing their paid search work with Further.”

If you are interested in paid search for your organisation and would like to discuss it in more detail, please feel free to call Nicola on 01603 878240.

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