Anglian Water appoints Further as online marketing partner
16:57 on Wed, 6 Feb 2013 | 0 Comments
More good news for the new year as utility company, Anglian Water, select Further to become a new online marketing partner.
Further will offer strategic advice and practical support to help the water company engage more of its customers online.
Ciaran Nelson, Head of Media at Anglian Water, said Further's social media expertise and understanding of a broad range of online marketing techniques was already proving valuable.
"Further has been helping us develop our approach to social media over the last few months, getting to grips with customer engagement in what can be a tricky area. There’s no lack of appetite here to interact with customers online, but doing it in the right way, and in the right place, is vital if we’re to really provide what customers want.
“With Further’s help, we’ve gone from a standing start to the most followed UK water company on Facebook in one month. We’re confident that Further's strategic advice will help us genuinely engage our customers across a range of digital channels with several campaigns this year."
Louisa Mann, Further's Client Services Director, said: "We're delighted to be working with the Anglian Water team - our first UK utility client."