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A Novelli way to fill an Earls Court show!

00:00 on Fri, 28 Nov 2008 | 0 Comments

Further adds viral video campaign to national show strategy.

The new campaign, which is now underway, will feature SEO, PPC, blogging and forum population, tactical email and a wider use of social media. As part of a viral marketing programme, Further has recently created, written and directed two ‘mini-movies’ starring top French chef and heart-throb Jean-Christophe Novelli, who will be the main face of the 2009 show, returning to deliver live cookery demonstrations each day in his own entertaining style.

As Further Director Steve Jaggard explains “the Show takes place very soon after Christmas, so we have created this viral campaign around the theme of cooking with a ‘French’ twist for Christmas. Each short film shows Jean-Christophe cooking up a different Christmas dessert – both absolutely delicious alternatives to Christmas pud!”

“Naturally, the commentary provides a direct link to the free cookery demos at the Show and closes with the show URL. The films will then be spread around specialist interest sites, fan pages and forums to create a wider buzz about the show”

The Further team and client are pleasantly surprised to see that over 13,000 tickets have already been registered for on the Further-built instant ticketing site.

The France Show 2009 will take place at London Earls Court, 9th,10th,11th January. You can register for tickets for The France Show 2009 at www.thefranceshow.com

Tickets are free to all those who register before 30th November. After this date, tickets cost £10 per person.

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