Mobile search marketing (MSM)

As mobile internet usage continues to grow, it brings you new audience and traffic potential.

Mobile Search Marketing is the art and science of presenting your content in an accessible way, making it usable to the vast range of devices on the market, while at the same time, targeting your content to a specific 'intent' group of users on the move.


Why do I need Mobile Search Marketing?
Over 25% of people access the Internet using their mobile phone, PDA or other handheld device at some point. It is clear that this trend is only going to continue to grow as the personal computer and mobile markets merge.

While your standard website may be great, mobile users are after something else and they want their information faster. We can help you research the intent behind searches and deliver the answers that your cusomters are looking for. Many major search engines, such as Google allow for the submission of "Mobile Sitemaps" and will present users with mobile versions of existing websites. These websites have been optimised and designed specifically with the mobile user in mind - and it pays dividends.


Why should I choose Further?
We're aware that choosing an SEO agency can be a daunting task, so here's why we believe we're different from the competition:

Further can build fully W3C compliant websites and we have won awards for our accessibility and usability standards.

We understand the different needs of a mobile and PC user. We can help you optimise your website for both, maximising returns.

We have an outstanding reputation for providing long-lasting rankings and cost effective search engine optimisation strategies for our clients

Your website is in safe hands, all of our techniques fall inside the Google Webmaster Guidelines for SEO

We believe understanding is the key to success - Further provide free SEO seminars so you can learn the benefits directly. Our seminars are focused around information, not sales

• It's not only clients, but other SEO professionals and agencies that come to us for help. Our unique knowledge centre gives anyone the chance to ask for professional advice on search

• Most importantly, we've got a proven track record and a host of happy clients


Is Mobile Search right for my business?
The web is a primary source of information for consumers for a range of businesses now. The limitations now are more how you access the information, rather than if it's there. If your site isn't mobile - then you're missing out on a potentially large and switched on market that's growing by the day.


Interested in this service? Please call the Business Development team on 01603 878240 or email sales@further.co.uk

Norwich +44 (0)1603 878240 Norwich +44 (0)20 7681 4090 Email info@further.co.uk twitter.com/furthersearch