Background
For more than a decade, Archant Life France have dominated the French property and lifestyle sector with market-leading magazines French Property News, Living France and French Property News.
While the magazine titles have evolved and kept ahead of the competition, the online property had lost ground. Further understood the need for a new online property site and proposed the idea of France Property Shop to the client ? a single site which would not only standalone, but at the same time, support the three individual magazine websites.
Consequently FrancePropertyShop.com was designed and built by Further to provide an unrivalled offering in the French property sector.
Further has been employing an ongoing programme of SEO since launch to maximise visiter numbers.
Results
In its first month live gained 1 million page impressions, thought to be a record for a new site launched in this sector
• Just six months on, the site was welcoming in excess of 40,000 unique visitors per month
• Site's market share of search traffice has grown by 38.21% over 12 months (Jan-December 2009) - almost ten times its nearest competitor
• Recent rankings include:
- 1st in Google for 'buying property in france'
- 1st in Google for 'property for sale in france'
- 1st in Google for 'property france'
- 1st in Google for 'property in france'
- 1st in Google for 'properties in france'
We'd love your organisation to become our next successful case study. If you are interested in what Further could do for your search marketing,
contact [email protected]