Background
Flooring Supplies.co.uk is the UK's largest online flooring retailer selling top name wood and laminate flooring.
The market itself has become increasingly competitive over the past few years with new providers coming into the sector - often with large marketing budgets.
Further were appointed to create and implement a new natural search strategy with a target not just to increase traffic and rankings, but non-branded organic search revenue off the site.
A strategy was devised which would increase traffic via a combination of higher-converting core terms and longtail search.
Results
For period Feb - July 09 compared with Feb - July 10
• 329.95% increase in non-branded organic revenue
• 88.56% increase in site visits
• 171.6% increase in transactions
• 58.26% increase in average order value
• 128% increase in value per visit
• Number of keyterms found on increased from 6,572 to 10,663
And the performance keeps improving
For period Jan - June 2011
• additional 21% increase in traffic from non-branded search vs 2010
• additional 47% increase in revenue from non-branded search
We'd love your organisation to become our next successful case study. If you are interested in what Further could do for your search marketing,
contact [email protected]