Background
Fitness Footwear is a progressive-thinking online retailer, stocking some of the largest ranges of footwear from leading brands such as Merrell, Fit-Flops, Birkenstock, Vibram, Sketchers and Salomon - and chose Further as its search marketing partner in Spring 2008.
Already a strong site from a technical SEO point of view, Fitness Footwear.com gains a high volume of search traffic. Further has been set with the task of obtaining top rankings for some of their most competitive terms, such as Fit Flops and Merrell Trainers.
Results
• 59.55% average increase in monthly natural search traffic (May 2008 - August 2008) - from 38,044 to 60,700 visits per month
• Outranked the official 'Fit Flops' brand site for the term 'fit flops' - the in-thing for 2008
• 'Merrell shoes' had taken 1st and 2nd positions on Google UK by August 2008, from 11th position back in May.
Over the same period, the client's ranking positions went from:
- 3rd in Google UK to 1st and 2nd positions for 'birkenstock sandals',
- 5th in Google UK to 2nd position for 'merrell shoes'
- 7th in Google UK to 1st and 2nd position for 'merrell apollo'
- 10th in Google UK to 1st and 2nd position for 'sports sandals'
We'd love your organisation to become our next successful case study. If you are interested in what Further could do for your search marketing,
contact [email protected]