Subscription Save £1M SALES OF MAGAZINE SUBSCRIPTIONS WITHIN 23 MONTHS OF LAUNCH. "Further has helped us to achieve some fantastic results over the last two years - their expertise in both SEO and web development has enabled us to continuously grow." Paul Upton Web Manager | Archant Community Publishing Brief The client, a major independent publisher of market-leading monthly magazines, wanted to find innovative ways to reach new subscribers to its glossy Lifestyle, Travel and Specialist Hobby titles. At the same time, the challenge was to reduce the cost per acquisition when compared with other channels they'd been using such as regional and national press advertising, inserts and the major multi-publisher subscription portals. Strategy Working closely with the client team, Further devised a strategy to create the client’s very own subscription-only site. Unlike the established multi-publisher portals, this new eCommerce site would promote and sell the very best subscription deals only on the client’s own portfolio of titles which included Photography Monthly, Sport Diver, France Magazine and the English Garden. Further came up with the brand www.subscriptionsave.co.uk and designed and built the site before embarking on an ongoing programme of predominantly search marketing and online PR. This was complemented by the client’s own co-ordinated brand launch in their own titles. Results Services deployed Online Marketing Strategy Search Engine Optimisation (SEO) Conversion Rate Optimisation Social Media Marketing User-centred Design & Build Want to know how Further could produce results like these for you? Call Louisa Mann on 01603 878240 today.