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Robinsons Motor Group

94 CARS SOLD AND A 181% RETURN ON SPEND

Robinsons Motor Group
Robinsons Motor Group

"Further created an innovative strategy, then delivered it on time, on budget, with some very pleasing results. We are delighted with the response and the sales directly from the campaign."

Andrew Bracking
Brand Manager | Robinsons Volkswagen

Brief

Robinsons keysRobinsons VW are the regional main dealer for VW. The national marketing campaign for VW cars centred around a proposition of ‘surprisingly good value when compared with the rivals’. In addition, Robinsons wanted to communicate the fact that their ranges were discounted as low as they could possibly go, so the value to the customer would be unrivalled.

Strategy

Further was tasked with creating an online strategy that would drive home the messaging to car owners who wouldn’t normally consider VW, and nudge them towards Robinsons for a look and a test drive. Consequently, a dedicated domain, www.volkswagenforless.co.uk, and campaign microsite were produced to demonstrate the savings over rival vehicles and to enable easy instant response in to the VW sales team. Downloadable personalised ‘best price guarantee’ vouchers, downloadable model-specific brochures, direct email ‘test drive', and ‘contact me’ requests formed the onsite goals and campaign KPIs. This was backed by PPC and SEO for the four month campaign period.

Results

Robinsons Results

Services deployed

Want to know how Further could produce results like these for you? Call Louisa Mann on 01603 878240 today.