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Expedia

DRIVING 100,000 VISITORS WITHIN 24 HOURS.

Expedia

"Further has helped us to achieve some significant gains in a very short space of time - something which is never easy in such a competitive sector."

Andrew Smith
SEO Manager | Expedia

Brief

Calendar With the travel sector struggling due to the credit crunch, Expedia made the decision to launch an ambitious viral project, codenamed 'Project Dawnstar' as an April Fool campaign.

The objective of Project Dawnstar was to drive eyeballs to the Expedia.com (and to a lesser extent co.uk) website and attract inbound links which could then be pushed to pages to enhance Google rankings, while showing it was still possible to have fun during otherwise gloomy times.

Strategy

Further, with 2 other agencies and working with Expedia's internal team helped plan their 'Flights to Mars for $99' for launch on April 1st, meaning we had just hours to spread the message. Aside from helping in the planning and execution of the viral, Further would help make the campaign go viral using the networks Digg.com, Reddit.com and StumbleUpon, as well as cross-promoting a spoof TV advert produced by Expedia in house.

Results

Expedia results

Services deployed

Want to know how Further could produce results like these for you? Call Louisa Mann on 01603 878240 today.