Economy Car Hire INCREASES ALL ROUND AND A 1,295% RETURN ON SPEND "We've been working with Further for a few years and consider them to be an extended part of our web team. They are easy to work with, proactive, and deliver results." Rory Sexton Managing Director | Economy Car Hire Brief Economy Car Hire is a progressive, UK-based car hire agent primarily covering the favourite destinations of many holidaymakers from the UK, namely Spain, Majorca, Portugal, Cyprus and Malta. This is a competitive search market place, one in which Economy Car Hire is competing against large direct specialists including the likes of Hertz, Avis, Holiday Autos as well as many high-spending aggregators. Strategy The Further team carry out ongoing SEO for the client, working technically on-site and writing articles and posts for publishing offsite. Constant evaluation, testing and honing takes place to ensure a focus on the best converting key terms for client and the sector. Results In what is a depressed overall market, Economy Car Hire has seen impressive year on year results (March 2011 - February 2012 vs previous year) from Further’s organic search campaign. This performance is reflected across a number of metrics and the results below only include non-branded terms which Further has been working on. Services deployed Search Engine Optimisation (SEO) Content Marketing Want to know how Further could produce results like these for you? Call Louisa Mann on 01603 878240 today.