Let's talk

Call us: +44 (0)1603 878240

Blog

OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

YouTube trolls put on notice as Google targets poor quality comments

YouTube trolls put on notice as Google targets poor quality comments

10:47 on Tue, 15 Oct 2013 | Posted by Daisy Hatami

We've all seen the spiteful and offensive comments lurking under YouTube videos. It's safe to say that YouTube comments have a reputation of being very low quality. The negativity surrounding them has even led to brands and personalities disabling comments altogether.

Cross Device Tracking - how to keep tabs on your visitors.

Cross Device Tracking - how to keep tabs on your visitors.

17:00 on Fri, 4 Oct 2013 | Posted by Peter Oxlade

As mobile devices start to take over from desktop devices in accessing the Internet, more and more people are using multiple devices to research, shop, socialise and communicate online. From checking Facebook pages on a smartphone on the train journey to work to shopping online on a desktop in the lunch hour to (probably!) playing Candy Crush on a mobile device on the commute home to reading the latest news on a tablet device in front of the TV. Not only are people using multiple devices throughout their average day but they are also accessing the Internet through various IP addresses in different locations.

Google Hummingbird semantic search and content strategy

Google Hummingbird semantic search and content strategy

21:24 on Thu, 3 Oct 2013 | Posted by Paul Hill

Google's new search algorithm has a new trick: it tries to figure out not just what the user is searching for, but why they are looking for it. The revamped Googlebot will try to figure out the meaning of words and their context rather than matching keyword characters. So what does this mean for marketers when it comes to content strategy?

(not provided) and the future of SEO performance analysis

(not provided) and the future of SEO performance analysis

12:15 on Mon, 30 Sep 2013 | Posted by Rob Welsby

Google's latest change deprives brands and agencies of keyword-level data for organic search marketing. How will companies and agencies adapt and measure performance in the future? We share our initial thoughts.

Why old-fashioned manners work in a modern online world

Why old-fashioned manners work in a modern online world

10:33 on Thu, 12 Sep 2013 | Posted by Amy Beck

Business Development Manager Amy Beck explores how excellence in client services can delight clients and improve the working day for everyone.

 As you sprint to keep up, slow down and think

As you sprint to keep up, slow down and think

15:34 on Thu, 4 Jul 2013 | Posted by Steve Jaggard

It may be new and shiny, but does it fit the strategy? Steve Jaggard explains why so many brands are getting it wrong.

Wire-framing For The Responsive Web With Initializr And Bootstrap CSS

Wire-framing For The Responsive Web With Initializr And Bootstrap CSS

12:29 on Fri, 24 May 2013 | Posted by Phil Howard

Wireframes don't have to be dull, uninspiring and rigid. I take a look at Bootstrap CSS written in pure HTML and CSS as an alternative wire-framing tool, and introduce some useful tools to go with it.