Today's SEO Tips entry was via BigMouthMedia Norway.
"Always do a thorough keyword and market analysis before starting SEO work. Localize, not just translate"
Google doesn't have the lionshare in every country, cultural differences mean difference emotional triggers and different searches. If you're running an international campaign and all you've done is paid a translator to to cater for other countries, you've probably made a mistake.
I don't think this is a mistake made by laziness, more the fact I think there are a lot of great search marketers about without any traditional marketing support or experience. There are a lot of "classic" marketing skills which are still hugely important to the search space (and this will become more the case in the future).
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
Post by Further search marketing.