Today's SEO Tips entry was via Anthony Hook at EonicWeb.
"Pay attention to on-page basics such as Title, Meta, Heading and P content for a fool proof start in SEO."
Showing search engines your pages are relevant for the search terms you want to rank for is one of the most basic and yet effective aspects of SEO.
The title tag (in the <head> area of your page code) is, as the name suggests, the title of your web document and therefore is seen as very important by search engines. Make sure that once you have done your keyword research that you use these keywords in your title tag where appropriate.
Both title tags and meta descriptions are elements of your page which are presented in search results, so here is your opportunity to increase your click-through rate from search results by crafting compelling wording. Don't neglect your meta descriptions just because they don't directly effect rankings - a high click through rate from SERPs may well boost your position!
Heading tags (<h1>, <h2 etc) are your on page titles, and as such are also seen as important by search engines. Reinforce the keywords you are targetting with your title tag in your H1, and use lesser heading tags appropriately to create a semantic page structure which is good for users and for search engines.
Ensure you have enough text content on the page that search engines will deem your page worthy of being indexed, and write copy which naturally uses your core keywords as well as long tail phrases which may be relevant to your page.
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
Post by Further search marketing.