Today's SEO Tips entry was via BigMouthMedia.
"Integrate your SEO and PPC campaigns, learn which keywords work best and where."
This is an absolute gem of a tip. BigMouth are rightly pointing out that the value of keywords is not just how many searches they have per month, but how well the traffic they send performs and what returns those keywords give.
BigMouth are suggesting that you can save yourself time (and a whole heap of cash), by finding out the answers to these important questions, before spending months investing in organic rankings only to find out you made a bad decision early on.
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
Post by Further search marketing.