03 September 2009

SEO Tip #37: Don't get hung up on Page Rank

Posted by: Peter Chu in SEO Tips

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"Page Rank should not be the primary identifier of a good or bad link"

It is a common misconception that a page with low Page Rank is not worth getting a link from. However, there are many other things to consider when building links including domain trust and authority, content relevance and position of your link on a page.

Similarly pages with high Page Rank may not be what they first seem. Try checking the page's back link profile for any deceptive tactics or evidence of link buying or blackhat before you dive into getting a link from it.

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Previous SEO Tips:

SEO Tip #36: Rank through universal results
SEO Tip #35: RSS feeds can get you links
SEO Tip #34: Build links with Webmaster Tools
SEO Tip #33: Optimise with E-Commerce data
SEO Tip #32: Grab links to broken sites
SEO Tip #31: E-commerce with content
SEO Tip #30: Avoid canonicalisation problems
SEO Tip #29: Finding the right social networks
SEO Tip #28: Optimise after posting
SEO Tip #27: Live in your network
SEO Tip #26: Don't sacrifice user experience
SEO Tip #25: Integrate news sources
SEO Tip #24: Collaborate and track SEO actions
SEO Tip #23: Build personal relationships
SEO Tip #22: Don't be lazy during build
SEO Tip #21: Use old URLs for new content
SEO Tip #20: Use an existing domain
SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research


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