"Can't rank organically for a highly competitive term? Try ranking for a universal result instead!"
This is a great way to gain rankings in very competitive sectors where competition may be too great to rank organically or sectors buying links. The idea is simple. Submit a video to YouTube, get a picture ranked in Google images, or get a piece of news on Google News and build links and traffic to these rather than your own site.
Youtube: Make sure your YouTube pages are optimised for search with good titles and descriptions containing the keyterms you wish to rank for.
Google images: Make sure you use good alt text for you images and filenames containing the terms you wish to rank well for. Also surrounding text can help.
Google News: Make sure your news article has a good title and content containing the terms you wish to rank for.
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Previous SEO Tips:
SEO Tip #35: RSS feeds can get you links
SEO Tip #34: Build links with Webmaster Tools
SEO Tip #33: Optimise with E-Commerce data
SEO Tip #32: Grab links to broken sites
SEO Tip #31: E-commerce with content
SEO Tip #30: Avoid canonicalisation problems
SEO Tip #29: Finding the right social networks
SEO Tip #28: Optimise after posting
SEO Tip #27: Live in your network
SEO Tip #26: Don't sacrifice user experience
SEO Tip #25: Integrate news sources
SEO Tip #24: Collaborate and track SEO actions
SEO Tip #23: Build personal relationships
SEO Tip #22: Don't be lazy during build
SEO Tip #21: Use old URLs for new content
SEO Tip #20: Use an existing domain
SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
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