23 July 2009

SEO Tip #31: E-commerce with content

Posted by: Mark Cook in SEO Tips

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Today's SEO Tips entry was via Search This

"Creating a blog / e-commerce tandem allows you to become an authority on your subject. It allows you to demonstrate that you are knowledgeable about your product and even passionate about it."

When creating an e-commerce site, it can be hard to find that hook to get people to give you the link you need. What is so interesting about an individual product that would produce a link?

Creating a blog, or adding more research related content (how to use the product for example) can add a lot more value and vastly increase your chances of a link.

Failing that, you can just add something crazy to attract links.

Previous SEO Tips:

SEO Tip #30: Avoid canonicalisation problems
SEO Tip #29: Finding the right social networks
SEO Tip #28: Optimise after posting
SEO Tip #27: Live in your network
SEO Tip #26: Don't sacrifice user experience
SEO Tip #25: Integrate news sources
SEO Tip #24: Collaborate and track SEO actions
SEO Tip #23: Build personal relationships
SEO Tip #22: Don't be lazy during build
SEO Tip #21: Use old URLs for new content
SEO Tip #20: Use an existing domain
SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research


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