Today's SEO Tips entry was via 360innovate
"Don't be lazy in SEO efforts, take a bottom up approach getting structure right rather than sticking plasters over your website."
There's a lot you can do during the development of a website to give yourself the best chance of ranking, whether it's in design, navigation, content markup or URLs.
It may all seem like a lot of work and taking the approach of "just getting the site live and making amends later" may seem appealing, but overall will cost you time and money. I've put our views on how much an SEO audit is worth before, but if you can nail issues before they become problems, you're going to be in an even better position.
In short, if the design/dev team aren't comfortable with search team standards, find someone that is!
If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.
Previous SEO Tips:
SEO Tip #21: Use old URLs for new content
SEO Tip #20: Use an existing domain
SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
Post by Further search marketing.