07 July 2009

SEO Tip #20: Use an existing domain

Posted by: Mark Cook in SEO Tips

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Today's SEO Tips entry was via Ran Nir at E-Consultancy

"The domain age is very important to Google, so when starting a new online business consider purchasing an existing domain rather than registering a new domain. Sedo is a great place to start your search."

Building links is a time consuming and expensive process. Waiting for domains to age and get trust, is nothing short of frustrating, as all you can do is.... Wait.

Despite there being rumours that domain trust gets "reset" when it expires or changes hands, most SEOs will admit to seeing rankings develop at much faster rates on established and linked domains when compared to freshly registered ones.

When launching a new website, if you can find a related domain (one that currently carries similar subject matter), with some links and age, you could be saving yourself a packet.

If you'd like your SEO Tips featured on the Further blog, just Tweet your SEO tip to the #fseo hashtag.

Previous SEO Tips:

SEO Tip #19: Optimise internal links
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research


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