Today's SEO Tips entry was via Richard Shove at Dog Digital
"Do not underestimate the power of internal linking, it can increase the relevance of your pages and even improve usability!"
Internal linking would definitely make it in my "top 3 common mistakes" on client sites. It's not uncommon to see "read more" or "click here" links, which don't benefit search engines or users.
Having related anchor text on internal links, does 2 things:
1) Helps "tag" the linked to page for search engines with that keyphrase, giving it a higher chance of ranking.
2) Makes it easier for users to scan read where links are going to send them.
Assuming are links are in bold, which is easier to read?
Example One:
"Our company is proud to annouce the release of our new red widget. Click here to read more"
or Example Two:
"Our company is proud to annouce the release of our new red widget"
Makes sense, doesn't it?
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Previous SEO Tips:
SEO Tip #18: Rewrite offline press releases
SEO Tip #17: Create rewarding campaigns
SEO Tip #16: Information Architecture
SEO Tip #15: Check logs for longtail searches
SEO Tip #14: Use full-text date formats
SEO Tip #13: Don't be a link scrooge!
SEO Tip #12: Use Google Local Business Listing
SEO Tip #11: Write your own product descriptions
SEO Tip #10: Competitor Link Research
SEO Tip #9: Good usability means good SEO
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research
Post by Further search marketing.