More Profitable Online Retailing Cont’d

Carrying on from Pete’s exceptional post last week, I’m continuing the summary of Further’s first e-commerce seminar, hosted at The Forum in Norwich. As Rob discussed what needs to be done to run a successful e-commerce site from an on page perspective, Mark picked up the trail with the darker ½ ...

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More Profitable Online Retailing

Tuesday 2nd March was an exciting day for Further as we hosted our first e-com seminar at the Forum in Norwich.   Big Glass building is Big - Credit Gerry balding  We had a great turnout as 80 people managed to get up at an ungodly hour and get themselves to the seminar ...

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Most Common Ecommerce SEO Mistakes

With Further’s first ecommerce seminar fast approaching we decided to write a post about common SEO mistakes on ecommerce websites. All too often we see ecommerce casualties crawl to our doors needing serious medical attention. So let’s get out the SEO medikit and patch these issues up. Multiple Product URLs This is common ...

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How SEO Scams Work

In this article I will attempt to explain a little about the methods used by crackers, scammers and spammers (I'll be calling them villains) to poison search engine results, automate mass exploitation and generally take advantage of everything they can to optimise their scams for search engines. As there are many methods used ...

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20 Online Trends To Watch In 2011

I recently got sent an excellent publication by JWT with their 100 things to watch in 2011. JWT has an excellent pedigree of making great predictions for future technology and trends, so I have selected what I think are the top 20 online/Internet trends that are related to digital marketing. ...

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EDP Future 50 recognition, again!

The 2010 Future 50 List, compiled in association with the East of England Development Agency, promotes, celebrates and showcases the entrepreneurial talent and fast growth companies within the Eastern region. This year's judging saw 15 new entries make the list. According to the judges Zak and Steve were nominated again not ...

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3 SEO Reasons To Get Involved In Social Media

It's only over the last few years that organic search engine optimisation has been taken really seriously by mainstream businesses. It's understandable, as  many people and businesses have been burnt by various Internet fads and made poor investments. Like buying MySpace. There's a lot of mixed feelings about "social media" (I ...

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Optimising Your Pages With YSlow And PageSpeed

There’s simply no debate when it comes to the speed and efficiency of web pages. Faster is better. We’re almost all guilty of relying on the increasing speeds of broadband, and increasing power of computers to take up the slack in our coding practices. Computers and Internet connections have been ...

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