Where Mark Davidson went wrong…

The first I heard of Mark Davidson was when his name began trending on Twitter in September this year. After a relatively quick investigation, it turned out that one of his disgruntled ex-employees had ‘hacked’ Davidson’s company’s Twitter account, and not only was this person drunk, they were extremely angry. ...

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Moaning on social media

There’s no doubt about it, if there’s one thing us Brits love (more than queuing and cups of tea) it’s having a good old moan. According to new research from Sage, more and more of us are turning to social media to complain when we receive poor customer service. Its ...

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Social Media – Getting it ROIght?

So, you’ve set up your Facebook, you’re building up a twitter following and you’re publishing interesting blogs. Now what? One of the biggest talking points in the social media world right now is ROI, or showing a return on investment. It’s certainly a tough question – a recent study showed that companies are ...

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Social media success for Further!

November was an epic month for Further, as far as Facebook was concerned. Many of our clients have seen fantastic results in their social media campaigns as a carefully-executed set of competitions and online promotions ensured their followers skyrocketed - and we’re planning to build on our success. East of England ...

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Tacky Christmas, everyone!

You can’t have failed to miss the portly bearded chap who’s been flaunting himself all over our TV screens recently. You know; big white beard, red suit, enjoys sliding down chimneys? Yes, it’s true, folks - Christmas is here again, and here at Further, we’re proud to announce our online ...

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Further ‘grows’ back in time…

The Further Family - November 30th, 1911 Sporting a rather fine collection of moustaches, this Edwardian family picture wouldn’t look out of place on the Antiques Roadshow. It is, however, a rather clever ‘Movember’ fake. Further’s esteemed gentlemen agreed to snub the razor for Movember – the annual moustache-growing effort that raises ...

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Is Facebook really worth $100 billion?

As a financial journalist in a former life I'd like to think I know quite a bit about stocks and shares, derivatives, pensions and hedge funds. Working in the City both before and after the credit crunch hit I saw for myself the shady trading practices which were to lead ...

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So, you want to work in Online PR?

You’ve made your mind up - you’re set upon a glittering career in Online PR. With the world of social media and online marketing developing at a breakneck pace, it’s a tremendous job for anyone who seeks a new challenge everyday, who’s creative and loves to write. But how do ...

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Further scores twice at The Emirates.

Thursday night heralded more celebrations as the Further team scooped not one, but two gongs at the prestigious UK Search Awards 2011 held at the Emirates Stadium in London. This time it was the company's work for local travel client, Richardsons Boating Holidays, which scooped both the 'Best Use of Search ...

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