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OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

Further goes the extra mile for Variety

Further goes the extra mile for Variety

16:00 on Mon, 29 Apr 2013 | Posted by John Thew

John Thew, our MD, is doing The Italian Job again - after an absence of 20 years. The charity car run to Italy helps raise much needed funds for Variety, the Children's Charity.

Google Shopping Paid Listing Ads

Google Shopping Paid Listing Ads

11:00 on Fri, 26 Apr 2013 | Posted by Sarah Gabillia

There's little doubt that many retailers will have greeted with dismay the news that Google would start charging for product listings. But Google Shopping - Paid Listing Ads (PLAs) - may have some long-term benefits, even if it comes with a bill attached.

Fail fast or learn from what works? SearchLove, content strategies and the future of SEO

Fail fast or learn from what works? SearchLove, content strategies and the future of SEO

14:27 on Tue, 30 Oct 2012 | Posted by Paul Hill

Our Content Director Paul Hill reports from 2012's SearchLove conference, and reveals where the future of SEO is heading...

Seven questions every chief executive should ask about search and social marketing

Seven questions every chief executive should ask about search and social marketing

15:39 on Fri, 26 Oct 2012 | Posted by Paul Hill

Chief executives have grown up with print and broadcast advertising. Search and social media marketing are less familiar. So what are the questions CEOs should ask to ensure digital marketing is aligned with business objectives?

Never underestimate the power of your voice on social media...

12:43 on Fri, 8 Jun 2012 | Posted by Vicky Anscombe

You're pretty powerful online, you know - so don't abuse your social media strength!

Ecommerce Tracking Tips - Getting the most out of Google Analytics

15:01 on Thu, 31 May 2012 | Posted by Mark Hannant

Getting the most out of the Google Analytics Ecommerce Tracking script. A blog post discussing common pitfalls and cunning category tips.

Penguin...Panda...Six Survival Strategies for Google'’s Animal Kingdom

16:15 on Wed, 30 May 2012 | Posted by Chris Gedge

Google's recent updates have hit business website across the world. Prepare yourself for future updates with our six survival strategies.