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OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

Identifying why your site is penalised in Google

22:53 on Thu, 29 Oct 2009 | Posted by Steve Jaggard

If your site has dropped out of Google, there's a chance you could have a penalty. What should you do if you don't know why your site is penalised?

The features that make Fireworks the application of choice for web designers

17:09 on Mon, 26 Oct 2009 | Posted by Steve Jaggard

Amongst the web design community there is an ongoing debate over the relative merits of Photoshop and Fireworks for creating web graphics and mock-ups. There shouldn't be – Fireworks is king.

Democracy 2.0?

21:49 on Thu, 22 Oct 2009 | Posted by Steve Jaggard

I should really whisper this sort of thing around here, but I've never really been a fan of Twitter. However, a few recent events have convinced me that there might be something of significance in the Twittersphere.

Meta Tag Optimisation

11:37 on Fri, 16 Oct 2009 | Posted by Steve Jaggard

This month we will be looking at those funny tags with "meta" in them that you see so often at the top of most website code. You may hear conflicting information regarding these meta tags so I’m going to clear that up.

Design blogs for inspiration and information

11:46 on Thu, 15 Oct 2009 | Posted by Steve Jaggard

As we are a caring and sharing bunch in the design team at Further, we thought we would take this opportunity to serve up a taste of our favourite blogs and online resources for your delectation.

Search Query Conversion Analysis

17:45 on Thu, 8 Oct 2009 | Posted by Steve Jaggard

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site.

Optimising Links

12:52 on Thu, 24 Sep 2009 | Posted by Steve Jaggard

So far, we’ve covered optimising your site with title tags, content and exact match domains. In this article, we will be examining links – why you need them, and how you can make them work for you.