Search Query Conversion Analysis

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site. Yahoo and Bing (Microsoft Adcenter) only offer Keyword Performance reports, so you cannot be ...

Read full article

Further fully adopts search for charity

We love search here at Further - so much so that  we’ve just adopted the word ‘search’ to help support the children’s charity, I CAN. I CAN are a children’s charity which helps change the lives of children with language and speech difficulties. As part of fundraising efforts they are letting ...

Read full article

Pirates raid Twitter

Halfway through their competition, the #moonfruit hashtag was blocked from Twitter trending topics. The opinions I read on Twitter were split, some people thought the moonfruit campaign was spammy and glad it was gone, others thought Twitter were being killjoys. So was the block manual or part of a Twitter anti-spam ...

Read full article

New London abode up and running

As the Further client list grows, and more business is being won from the London area, it makes sense to have another place to meet with those existing and potential clients - and indeed to work from. Consequently, we have moved into Lemon Studios in Clerkenwell Road – the excellent ‘digital ...

Read full article

How Much Is An SEO Site Audit Worth?

I still only use my LinkedIn account on occasion. While I find it fascinating to see which of my business contacts know each other (6 degrees eat your heart out), I normally try to give more than I take with LinkedIn. One question that caught my interest a few weeks back ...

Read full article

And the bookings just keep on coming!…

We recently told you about the very early success of our new site and search strategy for Richardsons Boating Holidays. The new site at www.richardsonsboatingholidays.co.uk was the first ecommerce site the client has had, taking online bookings as well as brochure and booking requests. Just nine days after launch we reported that ...

Read full article

Is This The End For Voucher Site Affiliates?

There's no doubt that voucher and coupon affiliate sites are pretty heavy players within the affiliate marketing industry. It's quite ingenious; shopping online, getting to the checkout and seeing that all too familiar "Voucher Code:" box. Personally, those voucher code boxes slow down my transaction. Somebody is getting a better deal ...

Read full article

SEO Keyword Selection and Calculating Value

One of the most common mistakes I’ve seen when companies (or agencies) kick off an organic search marketing campaign is the keyword (or key phrase) research. Making comparisons to offline marketing, key phrase research is your market research, even though you’re “one step ahead” in the process. Traditionally speaking, a marketers’ ...

Read full article