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London rioters get 'ambushed' by quick-thinking affiliate

17:17 on Tue, 9 Aug 2011 | PPC | 0 Comments

There's not much that can be said about last night's riots that hasn't already been either broadcast, shared or spread across the UK and the world.  It is shameful,  no-one can condone it, but even sorry times like these can create marketing opportunities for the fleet of foot.

Having tried to get the latest on the riots this afternoon, I googled the news results, then the discussion groups whereupon my eye was drawn from the depressing serps listings towards the right hand side of the page. There, all alone in acres of space (unsurprisingly considering the subject matter) sat a solitary PPC ad  which I have to admit raised a smile amidst the surrounding gloom..

With the pay per click model ensuring the spend wouldn't be wasted, it just had to be worth a punt for this creative-thinking affiliate.  I'd love to know if it converted.  Ok, so it's not going to change the world, or make the Disneyland affiliate an instant millionaire, but full marks for innovation and giving it a go. Who says search marketing need be boring? Thanks guys for brightening up my day, whoever you are!

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