06 October 2011

Google PageRank API Access Ceased?

Posted by: Chris Gedge Further.co.uk in SEO

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It seems Google have ceased access to their PageRank API in the UK as of today. Checking various third party toolbars such as SEOquake and SearchStatus all come up with nothing, however the official Google toolbar still seems to show a figure.

Google's patent for PageRank actually expires in 2011 according to this blog post. Its was originally renewed in 2003, but it has not been confirmed if Google will renew it again this year. This could open the way for other search engines to launch their own ranking score for websites.

So is this a sign that Google are phasing out showing toolbar PageRank altogether? They have been talking about it for a while now as an effort to curb link buying and selling. It would be a big move forward for Google and the rest of the search industry and could clean up a lot of legacy SEO practices and beliefs.

There are however alternatives to Googles PageRank score, for example the SEOmoz's MozRank which could even replace PageRank as the definitive authority score for a domain (and be used by link  buyers and sellers). The key difference is that alternatives will never be able to show if a domain has been penalised through a drop in toolbar PageRank.

How will this affect your SEO? Let us know in the comments.


Post by Further search marketing.

Apparently it stopped working at 4am this morning.

Maybe a glitch? we shall see....

Comment posted 06.10.11 @ 10:49

Good spot Chris. I was looking at some directories this morning recommended by seomoz and was surprised that they were all PR n/a when they had a high home page MozRank and domain authority. I note there has been no statement yet from Google (that I'm aware of) so it will be interesting to see if this sticks.

Whatever happens this will certainly be a frustrating day for the link traders.

Comment posted 06.10.11 @ 11:04

Panic over! It seems Dave Naylor has discovered the reason for the apparent death of PageRank here - http://twitter.com/#!/DaveNaylor/statuses/121887327592267776

Comment posted 06.10.11 @ 11:51

So it was a "glitch"

Comment posted 06.10.11 @ 11:52

Digital Point must have been on its knees this morning! ;-)

Comment posted 06.10.11 @ 12:04

Yah it's not working due to some API problem in Indonesia or US.

Comment posted 07.10.11 @ 07:13

I think google is not willing to reuse page rank api. it still not working.

Comment posted 15.10.11 @ 08:29

Guys the fix is here: http://www.seroundtable.com/google-pagerank-change-14132.html

Comment posted 17.10.11 @ 09:16

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