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Google PageRank API Access Ceased?

10:00 on Thu, 6 Oct 2011 | SEO | 8 Comments

It seems Google have ceased access to their PageRank API in the UK as of today. Checking various third party toolbars such as SEOquake and SearchStatus all come up with nothing, however the official Google toolbar still seems to show a figure.

Google's patent for PageRank actually expires in 2011 according to this blog post. Its was originally renewed in 2003, but it has not been confirmed if Google will renew it again this year. This could open the way for other search engines to launch their own ranking score for websites.

So is this a sign that Google are phasing out showing toolbar PageRank altogether? They have been talking about it for a while now as an effort to curb link buying and selling. It would be a big move forward for Google and the rest of the search industry and could clean up a lot of legacy SEO practices and beliefs.

There are however alternatives to Googles PageRank score, for example the SEOmoz's MozRank which could even replace PageRank as the definitive authority score for a domain (and be used by link  buyers and sellers). The key difference is that alternatives will never be able to show if a domain has been penalised through a drop in toolbar PageRank.

How will this affect your SEO? Let us know in the comments.

Comments & Discussion

(8 Comments)

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Chris Gedge

Chris Gedge • Years ago

Guys the fix is here: http://www.seroundtable.com/google-pagerank-change-14132.html

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Website Traffic

Website Traffic • Years ago

I think google is not willing to reuse page rank api. it still not working.

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seo services in uk

seo services in uk • Years ago

Yah it's not working due to some API problem in Indonesia or US.

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Chris Gedge

Chris Gedge • Years ago

Digital Point must have been on its knees this morning! ;-)

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Carl Hendy

Carl Hendy • Years ago

So it was a "glitch"

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Chris Gedge

Chris Gedge • Years ago

Panic over! It seems Dave Naylor has discovered the reason for the apparent death of PageRank here - http://twitter.com/#!/DaveNaylor/statuses/121887327592267776

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David Friend

David Friend • Years ago

Good spot Chris. I was looking at some directories this morning recommended by seomoz and was surprised that they were all PR n/a when they had a high home page MozRank and domain authority. I note there has been no statement yet from Google (that I'm aware of) so it will be interesting to see if this sticks.

Whatever happens this will certainly be a frustrating day for the link traders.

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Carl Hendy

Carl Hendy • Years ago

Apparently it stopped working at 4am this morning.

Maybe a glitch? we shall see....

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