Where Mark Davidson went wrong…

The first I heard of Mark Davidson was when his name began trending on Twitter in September this year. After a relatively quick investigation, it turned out that one of his disgruntled ex-employees had ‘hacked’ Davidson’s company’s Twitter account, and not only was this person drunk, they were extremely angry. ...

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Moaning on social media

There’s no doubt about it, if there’s one thing us Brits love (more than queuing and cups of tea) it’s having a good old moan. According to new research from Sage, more and more of us are turning to social media to complain when we receive poor customer service. Its ...

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Social Media – Getting it ROIght?

So, you’ve set up your Facebook, you’re building up a twitter following and you’re publishing interesting blogs. Now what? One of the biggest talking points in the social media world right now is ROI, or showing a return on investment. It’s certainly a tough question – a recent study showed that companies are ...

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Social media success for Further!

November was an epic month for Further, as far as Facebook was concerned. Many of our clients have seen fantastic results in their social media campaigns as a carefully-executed set of competitions and online promotions ensured their followers skyrocketed - and we’re planning to build on our success. East of England ...

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Is Facebook really worth $100 billion?

As a financial journalist in a former life I'd like to think I know quite a bit about stocks and shares, derivatives, pensions and hedge funds. Working in the City both before and after the credit crunch hit I saw for myself the shady trading practices which were to lead ...

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So, you want to work in Online PR?

You’ve made your mind up - you’re set upon a glittering career in Online PR. With the world of social media and online marketing developing at a breakneck pace, it’s a tremendous job for anyone who seeks a new challenge everyday, who’s creative and loves to write. But how do ...

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5 DIY ways to make your site more social

Social media is all about engaging with your customers, listening to what they have to have to say, helping them share, and building a rapport. This blog post explains 5 quick and easy ways to incorporate social elements into your website and business - and there's no cost involved, just ...

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