YouTube trolls put on notice as Google targets poor quality comments

We’ve all seen the spiteful and offensive comments lurking under YouTube videos. It’s safe to say that YouTube comments have a reputation of being very low quality. The negativity surrounding them has even led to brands and personalities disabling comments altogether. Google acquired YouTube back in 2006. But it’s taken since ...

Read full article

Our 7 deadly social media sins

It goes without saying that social media is an incredibly powerful tool for businesses. Used correctly it can increase brand awareness, drive traffic to your site, lead to increased sales and allow you to interact with customers in a way that wasn’t possible before. It’s free, it’s fast, and it ...

Read full article

Can you put a Price on dignity?

We all saw it coming; she had been quiet for too long. And this week, Katie Price proved that she’s either short of a few bob or the canniest businesswoman this side of Christmas when she teamed up with Snickers to front a campaign that’s been making headlines ever since. It ...

Read full article

Sign up to Google+…or else?

Working in the digital marketing industry, it can sometimes feel as if we are slaves to Google. We use it to judge the effectiveness of search engine optimisation (SEO) for our clients (although why everyone calls it SEO Lord only knows, we should just call it Google Optimisation and be ...

Read full article

Is your vanity taking over Facebook?

A story published by The Telegraph (and numerous other news sites) has revealed that Facebook users are deliberately reporting pictures as ‘offensive’ - simply because they don’t like how they look. The study, conducted by technology site All Things D, has revealed that the majority of pictures that were flagged ...

Read full article

Social New Year Resolutions

It's a new year, and, if you're anything like the Further team, you're looking for a method to streamline your ways of working online whilst avoiding getting bogged down in the nitty-gritty (yes, we are talking about perusing the photos from the NYE party you attended.) So, in the spirit ...

Read full article

Social media in 2012 – where is it headed?

2011 was certainly an eventful year for social media. Facebook continued to grow and add new features, Twitter announced it had over 100 million users, while Google jumped on the bandwagon with the launch of Google+. As such more and more businesses ‘got social’ and used it to increase their ...

Read full article