Cross Device Tracking – how to keep tabs on your visitors.

How many devices do you use to access the Internet throughout the day? As mobile devices start to take over from desktop devices in accessing the Internet, more and more people are using multiple devices to research, shop, socialise and communicate online. From checking Facebook pages on a smartphone on the ...

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Google Shopping Paid Listing Ads

Having to pay for something that used to be free may not sound like good news. There’s little doubt that many retailers will have greeted with dismay the news that Google would start charging for product listings. But Google Shopping – Paid Listing Ads (PLAs) – may have some long-term benefits, even ...

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Search Query Conversion Analysis

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site. Yahoo and Bing (Microsoft Adcenter) only offer Keyword Performance reports, so you cannot be ...

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