20 Online Trends To Watch In 2011

I recently got sent an excellent publication by JWT with their 100 things to watch in 2011. JWT has an excellent pedigree of making great predictions for future technology and trends, so I have selected what I think are the top 20 online/Internet trends that are related to digital marketing. ...

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Paperchase – A company with a big problem

Funnily enough, I was just writing a lengthly post about social media and SEO when the Paperchase storm overflowed into my Twitter feed. If you've missed the story, the full post is here (which currently ranks #3 in Google.co.uk for "paperchase"). The basic story: Indie designer making a living blogging and selling ...

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Choosing a search agency. 10 simple questions to distinguish the ‘dream teams’ from the ‘donkeys’!

When selecting a new search agency there are, of course, the basic questions that most clients will ask. You know the sort, those normal questions that agencies are expecting and can prepare for - about things like ‘proven case studies’, ‘client list’, ‘client testimonials’, ‘ethical standards’ ‘in-house or outsourced’... These questions ...

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Pirates raid Twitter

Halfway through their competition, the #moonfruit hashtag was blocked from Twitter trending topics. The opinions I read on Twitter were split, some people thought the moonfruit campaign was spammy and glad it was gone, others thought Twitter were being killjoys. So was the block manual or part of a Twitter anti-spam ...

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Is This The End For Voucher Site Affiliates?

There's no doubt that voucher and coupon affiliate sites are pretty heavy players within the affiliate marketing industry. It's quite ingenious; shopping online, getting to the checkout and seeing that all too familiar "Voucher Code:" box. Personally, those voucher code boxes slow down my transaction. Somebody is getting a better deal ...

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