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OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

Get your business advert seen on YouTube. if you pay, of course.

16:06 on Tue, 24 Apr 2012 | Posted by Chris Gedge

Google has rolled out adwords for video. Can small businesses really benefit? We're not so sure...

London rioters get 'ambushed' by quick-thinking affiliate

17:17 on Tue, 9 Aug 2011 | Posted by Steve Jaggard

When looking for the latest updates from the London rioting, I couldn't help but smile at the wit and sheer opportunism shown by the page's solitary advertiser.

Search Query Conversion Analysis

17:45 on Thu, 8 Oct 2009 | Posted by Steve Jaggard

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site.

Adwords putting the squeeze on Adsense

00:00 on Fri, 20 Feb 2009 | Posted by Steve Jaggard

Adwords average cost per click is increasing and Adsense publishers are getting less revenue. We look at how to survive in an aggressive PPC market.