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OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

Cross Device Tracking - how to keep tabs on your visitors.

Cross Device Tracking - how to keep tabs on your visitors.

17:00 on Fri, 4 Oct 2013 | Posted by Peter Oxlade

As mobile devices start to take over from desktop devices in accessing the Internet, more and more people are using multiple devices to research, shop, socialise and communicate online. From checking Facebook pages on a smartphone on the train journey to work to shopping online on a desktop in the lunch hour to (probably!) playing Candy Crush on a mobile device on the commute home to reading the latest news on a tablet device in front of the TV. Not only are people using multiple devices throughout their average day but they are also accessing the Internet through various IP addresses in different locations.

Get your business advert seen on YouTubeÂ…. if you pay, of course.

16:06 on Tue, 24 Apr 2012 | Posted by Chris Gedge

Google has rolled out adwords for video. Can small businesses really benefit? We're not so sure...

London rioters get 'ambushed' by quick-thinking affiliate

17:17 on Tue, 9 Aug 2011 | Posted by Steve Jaggard

When looking for the latest updates from the London rioting, I couldn't help but smile at the wit and sheer opportunism shown by the page's solitary advertiser.

Search Query Conversion Analysis

17:45 on Thu, 8 Oct 2009 | Posted by Steve Jaggard

One of the most useful ways of optimising Pay Per Click (PPC) activity is through search query conversion analysis. You really cannot be more accurate than to establish which keywords are driving profitable conversions on your site.

Adwords putting the squeeze on Adsense

00:00 on Fri, 20 Feb 2009 | Posted by Steve Jaggard

Adwords average cost per click is increasing and Adsense publishers are getting less revenue. We look at how to survive in an aggressive PPC market.