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OUR EVERYDAY THOUGHTS, OPINIONS AND COMMENTS ON AN EVER-CHANGING MARKETING WORLD

On the Buzzer, City!

On the Buzzer, City!

16:20 on Fri, 14 Nov 2014 | Posted by Lee Carnihan

What do Scotland, The Insider, and Boddingtons have in common? They were all answers at the Community Sport Foundation's "On The Buzzer, City" quiz held at Carrow Road last night.

Google Hummingbird semantic search and content strategy

Google Hummingbird semantic search and content strategy

21:24 on Thu, 3 Oct 2013 | Posted by Paul Hill

Google's new search algorithm has a new trick: it tries to figure out not just what the user is searching for, but why they are looking for it. The revamped Googlebot will try to figure out the meaning of words and their context rather than matching keyword characters. So what does this mean for marketers when it comes to content strategy?