22 June 2009
SEO Tip #9: Good usability means good SEO
Today's SEO Tips entry was via kesphelps from kesphelps.co.uk
"Good SEO is usually just good usability. "
A short and sweet point that we usually try and get over in our SEO training seminars. The mark of a good SEO Agency is not having to make usability sacrifices for SEO, they go hand in hand.
Following basic accessibility standards insures that your site can be crawled and indexed by search engines, but as we know - that isn't enough. Taking usability principles, such as good page markup, use of headers, titles and information architecture can give you a boost in search visibility.
In fact, when it comes down to a lot of the things search engines look for, even off-site, you can relate them to end user needs.
Slide from our SEO Training Seminar
Having a foundation of understand as to why search engines do things, rather than mechanically how can help you make better, more informed decisions about your website and business.
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Previous SEO Tips:
SEO Tip #8: SEO Success = ROI not rankings
SEO Tip #7: Localise, don't just translate
SEO Tip #6: Get the on-page basics right
SEO Tip #5: Check the use before date
SEO Tip #4: Integrate SEO and PPC Campaigns
SEO Tip #3: Using Twitter
SEO Tip #2: Create Unique Content
SEO Tip #1: Stop! Keyword Research